The presidential election is in the home stretch and both the Clinton and Trump campaign and holding nothing back. Donald Trump has long been criticized by political pundits for not utilizing television ads to the extent that the Clinton campaign has, stating that it may hurt his chances in several battleground state this year.
Despite this criticism, the Trump campaign has proven alternative media strategies more effective this year, such as social media, and remains competitive even though Hillary Clinton has been outspending him by far. During the primary campaign, Donald Trump managed to win by spending the least amount of money on his campaign. Even though establishment favorite Jeb Bush spend around $140 million on his campaign, he ended up dropping out of dismal results in North Carolina.
If Trump has proven anything this year, it’s that traditional political advertising methods are no longer an effective strategy of swaying voters.
In fact, Donald Trump set a GOP record for the most amount of donations raised from small donors, standing by his criticism of the DC lobbyists and big money controlling politics.
Trump has been frugal with his funds so far, prompting speculation as to if he was saving his stash for a giant ad buy in October. Well, it seems that’s exactly what he was planning, as it’s being reported that he is spending $140 million on advertising between now and election day. It is being split between television and online ads, $100 million and $40 million respectfully, which could be the final push for his campaign.
Donald Trump has often used the phrase, “Spend the least, get the most”, when it comes to both his campaign and the government. In politics, however, it’s often been the opposite theme of spend the most money and hope for the best.
WASHINGTON — Donald Trump’s campaign is planning for what it says will amount to $140 million worth of advertising from now until Election Day.
The total, if executed, would include $100 million in television airtime and $40 million in digital ads, according to senior communications adviser Jason Miller.
The plan represents a new approach for the billionaire businessman, who has repeatedly bragged in recent weeks about how much less he’s spent than Democratic rival Hillary Clinton and seemed to rely heavily on free media coverage of his large rallies.
Through this week, the Trump campaign has put only about $22 million into TV and radio ads for the general election, according to Kantar Media’s political advertising tracker. Clinton has spent more than five times as much on those kinds of ads, $124 million so far.
Trump’s new ad buy will include 13 states, from key battlegrounds such as Florida, North Carolina, Ohio and Pennsylvania, to new targets of Maine, New Mexico and Wisconsin, Miller said. About $40 million of the ads will play on national TV, he said.
That averages to about $16.7 million per week in TV ads; Miller said the first $15 million ad buy was made Friday, although media buyers and services such as Kantar Media didn’t immediately see evidence of that.
Clinton’s ad reservations going forward total about $11 million per week, but her campaign can add to those buys at any time.
Trump’s advertising plan costs more than his campaign has in the bank, meaning he needs to dip into his own pockets or continue raising major money.
As of Sept. 1, the campaign had about $50 million in cash, though in a news release earlier this month, the campaign said it had $97 million in cash when including his joint accounts with Republican Party allies.
Trump has continued to experience strong fundraising online this month, campaign aides said.
Miller said upcoming national television ads would focus on Trump’s key campaign themes, such as the economy and law and order.
The local ads, however, are expected to focus on ways Trump’s policies might benefit local communities and families, Miller said.